Since the 80's
When Dan Hamilton and his wife Margie opened their shop in mid 80's, most of the binoculars they sold were not very sophisticated. They were clumsy, big, heavy and gave not always a whole picture. Some binoculars had no coatings on the lenses or prisms and eyepieces were made of hard plastic or rubber which often burst after intensive use. In addition, only the most expensive binoculars were waterproof.
The Hamiltons decided to contact their manufacturers and gave them instructions on what needed to be improved. They asked if it was possible to lighten the binoculars. They explained the manufacturers that birdwatchers have to be able to focus close to them in order to enjoy their better their hobby. They also recommended them to use glass and coatings of a higher quality so that their customers could see more colours and get better images.
This approach was successful, and the Hamiltons and their staff developed into such experts in the field of binoculars that they also started a mail order company, in addition to their store. By these means they not only managed to sell more products, but they also had more influence on what their manufacturers produced. They asked them for binoculars with certain characteristics, which the were selling through the franchise chain including their own shop. Hamitons always wanted more. They decided to develop their own brand so that they could really give to their customers the best of the best. And that is exactly what Vortex Optics does.
Skillfully designed for the ultimate viewing experience
Vortex has taken a great care and attention for the ultimate viewing pleasure. All their products are equipped with coatings that ensure an excellent light transmission. Thanks to this, you will always have a sharp, contrast images with good colour reproduction. All Vortex products has also a great price-quality ratio and come with a lifetime warranty. Whether you like to follow sport competitions, hunting, looking at the stars, observing birds or going on a safari; Vortex has for everyone a suitable pair of binoculars or a spotting scope.
Vortex has developed an extensive line of binoculars that can be used for various purposes. There are compact and lightweight binoculars, perfect for backpackers; binoculars that work in low light, suitable for stargazing; binoculars with a huge image width for nature lovers and binoculars with HD image for anyone who wants to enjoy the ultimate viewing pleasure. Whatever you are looking for, Vortex has it!
Binoculars manufactured by Vortex optics guarantee a sharp, colour- and contrast-rich images, so that you will always have a clear and bright vision. They are designed to be as light as possible for more comfort and they have a rubber protection cover or grooves for an excellent grip. All Vortex binoculars are filled with nitrogen gas so they do not corrode from inside and the lenses do not fog up from temperature changes. Moreover, they are always waterproof. They have Twist up eyepieces and are therefore also suitable for eyeglass wearers.